Do It For Chico! Records was founded in 2022 in the Greater Houston Area of Angleton, TX, by a very special pug named Chico. With a personality as big as his dreams, Chico isn’t just the mascot of the label—he's the heart and soul. His mission? To spread the love of analog and cassette culture, one tape at a time. And, oh, does he dream big: Chico's ultimate goal is to have at least one of his cassettes in every household in America. Sure, it’s an ambitious dream, but with his unwavering spirit and dedication to the tape format, anything is possible.
Chico believes in the warmth and charm of analog sound—the hiss of the tape, the imperfect imperfections that make each listen unique. To him, there’s a beauty in it that digital formats can’t replicate. And he’s not just putting out music; he’s curating experiences. Every cassette release from Do It For Chico! Records is more than just music—it’s an artifact. Each release comes packed with extras like posters, stickers, and lyric sheets, making every tape feel like a treasure. Plus, every release is a limited-run, ensuring that each tape is as unique as the music it holds.
The tapes are also one-of-a-kind in another way: each release is a different color, making every cassette visually striking and highly collectible. As of now, Do It For Chico! Records has released over 20 albums, with no plans of slowing down. The label’s catalog features a mix of underground, indie, and alternative sounds, with artists who share Chico’s passion for authenticity and analog culture.
However, you won’t find these tapes just anywhere. Do It For Chico! Records tapes are only available at the shows of the bands they work with, adding an element of exclusivity that makes each tape even more special. If you’re lucky enough to catch a show, you might just get your hands on one of Chico’s coveted releases.
Do it for Chico—because Chico believes in the magic of tape, and he’s on a mission to make sure the world does too. Whether you’re a die-hard collector or just discovering the warmth of analog, Do It For Chico! Records is here to remind you that music is meant to be experienced, cherished, and enjoyed in its truest, most imperfect form.